The Entrepreneur and Thinker Behind the Self-Love Pinky Ring

Cynthia Johnson

Cynthia Johnson is a world entrepreneur, advertising and marketing skilled, writer and keynote speaker. She is co-founder at Bell + Ivy, an built-in advertising and marketing communications agency in Santa Monica, California, and Las Vegas, Nevada. Cynthia has been a keynote speaker for corporations and occasions corresponding to Alibaba Group in China, World Authorities Summit in Dubai, World Ventures Summit in Indonesia and Mexico, and Net Summit in Lisbon, amongst others. She has been concerned in influencer and advertising and marketing campaigns for PayPal, Joseph Carr Wines, and several other different main manufacturers. Cynthia was listed as a high private branding skilled in 2017 by Entrepreneur, high 50 entrepreneurs on SnapChat by Mashable, high 12 Feminine Entrepreneurs that Encourage by Darling Journal, and high 20 folks in search engine marketing by Guardian. She is a contributing columnist to Entrepreneur and has had work revealed in Forbes, TIME and several other different industry-specific and top-tier publications. Her first e book, “Platform” revealed in February 2019 with Penguin Random Home.

Cynthia Johnson

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Creating an organization with objective and fervour that clearly speaks to its clients is many founders’ objective. The flexibility to hold that message and entrench it into each component of your model and enterprise decision-making shouldn’t be simple; we should always applaud the founders who do it efficiently.

Meet Melody Godfred, the founding father of Fred and Far. She created the Self Love Pinky Ring as a reminder to decide on herself on daily basis and to make herself a precedence in her personal life. After carrying the ring for a bit, the suggestions was so constructive that she turned her ring right into a enterprise, and that enterprise went viral.

Fred and Far has been featured in magazines like Vogue, Cosmo, Forbes, Glamour, Elle and Elite Every day, and has been bought by hundreds of ladies all around the world. The model messaging is what clients maintain onto: it’s what girls (and a few males) have felt impressed by. They use their ring as their reminder to decide on themselves, on daily basis.

Melody Godfred isn’t just a founder, she can also be a vanity thinker and an writer of the e book, “The ABCs of Self Love.” Her targets and passions have discovered their approach into each a part of her private {and professional} life. Study extra about Melody and her self-love philosophy, enterprise and e book beneath.

StartupNation unique reductions and financial savings on Dell merchandise and equipment: Learn more here

The next dialog has been edited for readability and brevity.

StartupNation: When you had one phrase in your entrepreneurial journey, what would it not be and why? 

Godfred: Surprising.

I by no means got down to develop into an entrepreneur, although I used to be raised by one. I used to be happening the company path for the primary 27 years of my life. I had the dream workplace on the 20th flooring with an ocean view straight out of legislation faculty. It wasn’t till I had it, that I noticed I wanted one thing fully totally different.

Entrepreneurship for me has been about discovering a solution to channel my genuine self into merchandise and experiences that empower others to embrace their true selves.

In honoring myself, I assist others do the identical.

StartupNation: What’s Fred and Far, and what’s its mission?

Godfred: Fred and Far is a vanity motion I based in 2016 to empower girls to be themselves, love themselves and select themselves every day by constant acts of self-love and care. It’s a world sisterhood that’s powered by the Self Love Pinky Ring, which I created to function an emblem and reminder of self-commitment for girls.

StartupNation: When do you know that you just had an actual firm? At what level did you say, “it’s working?”

Godfred: I quietly launched the corporate on the finish of January 2016. In April, I attempted to get some press, with little success. At the moment, I used to be getting an order or two every week from family and friends. In June, a author I pitched on the now defunct web site Racked LA determined to take an opportunity and write concerning the Self Love Pinky Ring.

100 plus items of press around the globe adopted, and we even went viral as a meme on Fb, incomes thousands and thousands of natural views. I awakened one morning to 100 orders in a day, and by the top of the week, $100Okay within the financial institution. That’s after I knew, unequivocally, that it was working.

Associated: How to Build Your Dream Life and Crush Your Business Goals in Just 90 Days

StartupNation: In what methods does your private model mission align with Fred and Far?

Godfred: I created the Self Love Pinky Ring as a result of I desperately wanted a reminder to reclaim myself. To rediscover myself. To handle myself, the best way I did my staff, my pals, my children, my husband. In selecting myself, I stumbled into my life’s work: empowering different girls to decide on themselves, as effectively.

That is work I’ve been doing by my different enterprise, Write In Shade (a resume writing and profession counseling firm) for 10 years now, however there’s one thing particular for me about creating for and connecting with girls, particularly. Fred and Far is all about creating house and offering sources that enable different girls to rework their lives by self-love simply as I’ve.

StartupNation: You additionally wrote a e book, “The ABCs of Self Love.” When did you understand the necessity for a e book about self-love? Earlier than, after, or throughout your Fred and Far journey, or did one thing else push you to put in writing it?

Godfred: As soon as I launched Fred and Far and I gained entry to the internal worlds, triumphs and struggles of hundreds of ladies around the globe, I noticed a standard theme: girls wished to like and select themselves, which is why they’d purchase the ring. Nevertheless, most didn’t know how.

What does it imply to like your self? What does it imply to be your self? What does it imply to select your self? These are the questions I got down to reply by writing “The ABCs of Self Love.”

As a result of shopping for the Self Love Pinky Ring and becoming a member of the Fred and Far self-love motion are highly effective steps: but it surely’s the every day work of self-love and care that’s the place the magic lives.

It’s been extremely affirming to listen to from girls about how the ring, motion and e book have impacted their lives. I consider it’s the mix of all three that has yielded my private transformation, and the transformations of ladies around the globe.

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StartupNation: How can folks get in contact with you, and the place can they order your e book?

Godfred: I’m at all times accessible by way of e mail at, or by way of DM on Instagram @fredandfar. My e book is out there on Amazon in print and Kindle codecs, and can also be accessible on my web site,

“The ABCs of Self Love” is out there now wherever books are offered and might be bought by way of

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