Nonprofit Net Growth: 5 Tricks to Enhance Engagement


When somebody first hears about your nonprofit and needs to do extra analysis earlier than donating, their first cease will seemingly be your web site. Nowadays, your group’s web site is anticipated to have all the details about your trigger and the best way to become involved.

Nonetheless, if it’s poorly designed or in any other case lacks the knowledge that customers are in search of, they might finally go away with out taking any additional motion.

Designing an effective website is important for driving person engagement and securing the essential assist your group wants to satisfy its mission. There’s quite a bit that goes into nonprofit net improvement, although. For these new to the net design panorama, getting began can appear barely daunting. Nonetheless, the precise content material administration system (CMS) — also referred to as an internet site builder — will simplify the design course of and provide help to successfully convey your model, drive donations, and additional your mission.

With the precise CMS instruments, you may create a fascinating, skilled web site with little-to-no design or coding expertise.

Because of new developments in know-how, the best nonprofit websites are able to put user engagement at the forefront of their design technique. To emulate this technique, think about these necessary ideas throughout the net improvement course of:

  1. Deal with easy navigation.
  2. Optimize for cellular units.
  3. Preserve an lively weblog.
  4. Create a compelling donation web page.
  5. Adhere to accessibility pointers.

Designing your nonprofit’s web site might be thrilling. It provides your workforce the chance to unfold the phrase about your trigger, increase supporter engagement, and categorical your group’s imaginative and prescient. When you’re able to safe assist in your nonprofit by making a well-designed web site, let’s get began!

1. Deal with easy navigation.

A significant a part of the person expertise is the construction of your nonprofit’s web site. If customers can’t simply navigate your web site, they seemingly received’t proceed partaking along with your content material. They shouldn’t should dig by your net pages to seek out the knowledge they want. As a substitute, intuitive navigation will assist them discover precisely what they’re in search of in only a few clicks.

Begin by designing a navigation bar that’s seen throughout your web site. For the very best outcomes, intention to maintain it minimal. To do that, characteristic high-value pages that you just’d wish to drive visitors to. For example, this will likely embody your ‘About Us’ web page, your donation type, and your weblog. From right here, use a hierarchical construction to point which pages take priority.

When creating your navigation bar, maintain the following pointers in thoughts for an intuitive interface:

  • Shorten navigation titles in order that they’re between 1 to three phrases.
  • Keep away from jargon and language that don’t clearly painting the touchdown web page.
  • If attainable, stick with just one degree of drop-down menus.
  • Don’t embody each single web page in your navigation.

Keep in mind, totally different customers go to your web site for numerous numerous causes. Be sure it’s straightforward for brand spanking new customers to seek out out extra about your group, donors to entry your donation web page, and volunteers to find new giving alternatives.

In case your navigation is unintuitive, customers can have a tough time finding content material that’s of curiosity to them, which can finally drive them away out of your web site. To assist, be sure your CMS lets you customise your menu construction to be able to prepare your navigation menu the way you’d like. This manner, you’ll have a a lot less complicated time funneling customers to your high-value pages.

2. Optimize for cellular units.

Right this moment, most web customers browse the net on their cellular units, which suggests potential supporters could also be viewing your content material on smaller screens. The truth is, cellular customers make up roughly half of all nonprofit web site visitors, in line with Double the Donation’s nonprofit fundraising statistics page. Due to this, you’ll need to be certain that cellular customers can entry content material throughout your whole web site with ease.

To keep away from having to manually alter every factor, your CMS must be mobile responsive, that means it permits cellular customers to simply view and work together along with your content material. This manner, they received’t should zoom out and in or rotate their units to learn your content material. In any other case, they might find yourself leaving the web page as a consequence of frustration.

For a constructive cellular expertise, your system ought to alter components to suit any display dimension. Particularly, these components ought to embody:

  • Navigation menus
  • Pictures, movies, and galleries
  • Varieties
  • Pop-ups

As know-how progresses, cellular responsiveness is turning into more and more necessary. Be sure your workforce prioritizes this within the net improvement course of so that you received’t negatively affect the cellular person expertise.

3. Preserve an lively weblog.

Gasoline your group’s development by developing powerful blog posts that successfully talk your mission. Blogs are impactful engagement instruments for nonprofits of all sizes. With these invaluable assets, supporters can keep up-to-date on all of the progress your workforce is making towards its targets. 

When composing your weblog posts, maintain these finest practices in thoughts to maximise person engagement:

  • Incorporate highly effective narratives. Storytelling allows readers to attach along with your trigger on an emotional degree. Think about writing narratives about these straight concerned along with your trigger, whether or not that’s those that profit out of your work or the volunteers and workforce members who’ve seen the affect firsthand.
  • Use compelling imagery. When used strategically, imagery lets you higher illustrate the significance of your work. You’ll have to go above and past generic inventory images by that includes your individual high-quality pictures of workers members, advocates, and people straight impacted by your work.
  • Don’t be afraid to make use of white area. Overloading your pages with too many design components can distract readers and direct their consideration away out of your core message. Incorporate white area to interrupt up content material and make it simpler to digest.
  • Create well-designed CTAs. When readers are impressed by your weblog posts, be sure they know precisely what their subsequent steps are. Do that by incorporating eye-catching calls-to-action (CTAs) that use actionable phrases akin to “Donate Now!” with a hyperlink to your donation web page.

Working a weblog takes time, however fortunately, devoted running a blog instruments can simplify the method. With the precise CMS toolkit, you’ll be capable of shortly craft new posts and design them in a approach that captures your viewers’s consideration. Irrespective of the kind of content material you share, take additional time to make sure it’s invaluable. You’ll be more likely to attach with readers and maintain them concerned with high-value content material.

4. Create a compelling donation web page.

Whereas your total web site offers important details about your nonprofit, one web page particularly serves as a strategy to deepen engagement and convert customers into donors: your donation web page.

To drive donor engagement and ensure supporters are excited to offer to your trigger, your donation web page ought to prioritize their expertise from begin to end. To create an effectively-designed form, comply with these finest practices:

  • Solely seize important info. The extra fields a donor has to fill out, the extra seemingly it’s that they’ll lose momentum and abandon the method. Due to this fact you must solely request very important info, akin to their title, contact info, and fee particulars. If attainable, intention to maintain it a most of 1 web page.
  • Model the web page. Be sure your donation web page matches the remainder of your web site, so guests don’t suppose they’ve by some means ended up on a third-party web site. A CMS with built-in donation pages will characteristic the identical brand, colours, fonts, and pictures as the remainder of your pages.
  • Supply a number of giving choices. Supply urged giving quantities and recurring donation choices to assist donors resolve their present sizes and to encourage continued contributions. By making donating handy, you may maximize your fundraising potential.

The donation course of is when donor engagement is at its peak, and the very last thing you need is to lose momentum at this stage. Due to this, you’ll want to make sure that customers have a constructive expertise by taking the time to create an efficient design. 

For extra actionable ideas, go to Morweb’s donation page design guide. Do all you may to enhance their expertise, and also you’re certain to safe their monetary assist—each now and hopefully once more sooner or later.

5. Adhere to accessibility pointers.

If you’ve taken the time to develop a compelling nonprofit web site, you need as many individuals to have the ability to view your content material as attainable. To perform this, you’ll want to stick to web content accessibility guidelines (WCAG) in order that these with visible or listening to impairments can work together along with your web site.

To begin, prioritize the next net compliance and accessibility finest practices in your design:

  • Use high-contrast colours. Excessive-contrast colours allow readers with visible impairments to see and skim your content material. The WCAG 2.1 pointers require a minimal distinction ratio of 4.5:1, so you should definitely test your contrast colors for every design factor.
  • Make use of clear textual content constructions. The primary content material on every of your net pages must be clearly titled. This makes it a lot simpler for customers with visible impairments and people utilizing display reader know-how to leap to totally different sections.
  • Supply video alternate options. Guests with visible or listening to impairments might battle to know your movies with out some additional assist. Embrace captions or a written transcript. Then, think about including an audio description to explain visual-only components.

Many web accessibility pointers require the help of knowledgeable net developer. Nonetheless, there are a number of steps you may take by yourself as long as you’ve invested in a very good, non-technical CMS. These are solely a handful of ideas you must comply with, however they need to function an incredible start line. Discover extra net compliance and accessibility finest practices with this complete information, so you may allow all customers to entry your web site.


In an more and more digital world, your nonprofit should have a digital presence as a way to proceed striving in direction of its targets. By creating an efficient web site, you’ll type highly effective connections with customers and drive engagement.

By leveraging a number of web development best practices, you’ll put your group on the digital map and generate buzz round your mission on-line. As long as you’re armed with a robust and easy-to-use CMS, your workforce shall be set as much as design a good looking and content-rich web site that’s certain to interact your viewers.



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