How QSR startup Wow! Momo innovated amidst the lockdown to outlive the COVID-19 disaster


Because the coronavirus pandemic introduced the world to a standstill, the founders of Wow! Momo Meals, which operates quick-service restaurant (QSR) manufacturers Wow! Momo and Wow! China, say that they began to fret in regards to the impact it will have on their enterprise as Meals and Drinks (F&B) phase grew to become one of many worst-hit.

Sagar Daryani. Co-founder, Wow! Momo Meals



Talking at a one-day on-line convention ‘SmashUp! 2020’, Sagar Daryani, CEO and Co-founder of Wow! Momo, mentioned that to outlive the pandemic, the model launched Wow! Momo Meals, a grocery arm Wow! Momo Important Companies, in April 2020. The corporate has partnered with manufacturers reminiscent of ITC, Nestle, Emami, and P&G to ship necessities throughout classes reminiscent of greens, fruits, dairy, FMCG merchandise, sanitary, wellness objects and so forth. The corporate additionally tied up with Swiggy to get listed on their Grocery platform.

“Antagonistic occasions as an entrepreneur additionally offers you an opportunity to relook, reignite, be resilient, innovate, and experiment to attempt issues in another way. And that is what defines entrepreneurship,” mentioned Sagar.

On the pandemic and the way it has affected companies throughout industries, Sagar mentioned that the second calls to struggle to outlive and never comply with your desires. Sagar mentioned that he believes, when occasions are good, it’s best to run, however when occasions are dangerous it’s best to simply stroll and when occasions are actually dangerous, it’s best to ensure you do not cease shifting. “You must reside at present to struggle tomorrow,” he quipped.

Sagar mentioned that’s what made Wow! Momo to launch a service delivering necessities throughout coronavirus. He informed that as quickly because the lockdown was imposed, he realised that residence supply of necessities was taking round 48 hours, whereas the mechanisms of meals supply have been a lot sooner. In order a younger startup, Sagar mentioned, “We leveraged our entrepreneurial spirit. Inside two weeks, we launched this new enterprise line (Wow! Momo Important Companies) in April.” 

In accordance with the co-founder, this helped the corporate to remain afloat and make a income of Rs 2 crore in April, which is sort of one-ninth of the annual income it generates. The model’s income touched Rs 120 crore in FY19, and near Rs 200 crore in FY20.

He mentioned the service helps Wow! Momo to get again their money flows, and in June, it expects to clock near Rs 5 crore or extra income, and added that the corporate has not laid off any of its crew members. Wow! Momo at present has about 2007 workers within the firm.

“That is what we did in another way. We’re being extra resilient, and experimental, and giving extra safety to our individuals as a result of we’re a individuals firm and it is the crew that has made us what we’re at present,” Sagar mentioned.

The brand new regular

Talking in regards to the new regular within the digital session, Sagar identified that simply the best way frisking at malls and different locations grew to become regular after 9/11 terrorist assaults within the US or the 26/11 assaults in India, after this pandemic, surveillance round well being and hygiene will grow to be the brand new regular.

Portray an image, he mentioned that each buyer and each employees will proceed to have a number of temperature checks, a correct sanitisation course of might be adopted, and norms like frequent hand washes and so forth, will grow to be regular. Pertaining to Wow! Momo, Sagar mentioned that the corporate’s supply enterprise is their regular enterprise, as “persons are afraid to return out.”

Wow! Momo C-founders

Wow! Momo co-founders (L-R) Binod Homagai, Sagar Daryani, and Shah Miftaur Rahman



For Wow! Momo, out of its 345 stores, near 190-200 are operational. Earlier, the supply enterprise would convert to 27 p.c of its complete income however now it’s near 90 p.c. “We now have to maintain sustaining it by not solely following common sanitisation norms, but additionally by making certain that the method is utmost hygienic, and the packaging is in such a method that the meals doesn’t get contaminated,” he added.

“With the present restrictions beneath Unlock 1.0, eating places are usually not allowed to function with their full capability. So, the brand new regular goes to make a 100-seater restaurant, a 50-seater restaurant,” mentioned Sagar. 

“It’s all about conserving money. None of us desires to make earnings for the subsequent few months. It’s about how a lot you may cut back your losses to the least,” he elaborated.

Even by way of menus, Sagar mentioned that the meals enterprise homeowners would possibly innovate menus to supply recipes with much less preparation time and cater to extra clients inside the present restrictions, norms, and the lean mannequin.

For Wow! Momo, Sagar informed that whereas the important service is a short-term enterprise line for the corporate, it’s engaged on a more recent providing which might be Wow! Momo Choose, the place its retail outlet will promote selective important objects, and the corporate might also take a look at task-running companies.

“It’s about utilising actual property area, manpower to get a further earnings. Sooner or later, F&B goes to be lots about collaboration, and we may even see lots of mergers or acquisitions within the area and can see extra hybrid codecs,” he added. Nonetheless, this 12 months, supply might be regular, he added.

The total-day on-line convention ‘SmashUp! 2020′ was organised by TiE Delhi-NCR – a chapter of the worldwide not-for-profit TiE. The audio system mentioned the insights and tendencies across the theme ‘Alternatives for Indian startups to construct international manufacturers’, and in addition spoke about being #VocalforLocal.

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