How Google Remodeled This Occasion Planner’s Enterprise


As a single mother or father, Gladys Hurtado labored a number of jobs all through her son’s childhood to make sure that they at all times had a safe earnings. A kind of jobs was as a supervisor at a banquet corridor. When her son graduated from faculty, she took a danger and turned her 14 years of event-coordination expertise into All the pieces For Your Occasion, which she owns and operates herself. On the finish of 2014, she threw her first social gathering and reinvested the earnings to “plant the seed for 2015,” she says. Her enterprise has since grown from that single occasion to just about 70 recurring purchasers.

“Google and the web have remodeled my enterprise.”

Gladys Hurtado, founder and proprietor


Associated: Junzi Kitchen [Google Case Study]

Having the ability to scale shortly was the results of Gladys’ enterprise savvy and intelligent implementation of AdWords, Google’s promoting program. With a sizeable stock of occasion provides like chairs, tables and glassware, she realized that she might hire out gear and lengthen her companies past the standard full-blown occasion manufacturing. She began selling “social gathering rental” on AdWords and unlocked large development. “AdWords not solely helped me discover extra prospects for the event-production aspect of my enterprise, it created a complete new income stream by way of social gathering leases,” she explains. “My earnings just about doubled.” Gladys continues to see large returns on AdWords. “For each greenback I put in, I get about 4 {dollars} again,” she says, which is why she dedicates practically all of her advertising and marketing funds to the digital platform. Whereas the full-scale occasions nonetheless are inclined to have the next price ticket than the leases, she realized, “I don’t get as drained renting 500 chairs as I do throwing a 250-person social gathering.” Discovering this chance has enabled Gladys to rework All the pieces For Your Occasion right into a extra scaleable enterprise.

All the pieces For Your Occasion hires round 10 folks for every occasion.


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Whether or not offering the chairs or an end-to-end expertise, Gladys is most gratified by her glad prospects, lots of whom refer her to their family and friends. Gladys is a local Spanish speaker, and a part of her growth has meant extra enterprise in English. Whereas this has been a problem, she refuses to draw back from the alternatives with English-speaking prospects. “I’m getting so much higher with every dialog,” she says. Within the meantime, she makes use of Google Translate to make sure that she and her English-speaking purchasers are on the identical web page. “I’ve been in a position to present nice customer support whatever the language.”





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