How a Distinctive Perspective Is a Helpful Asset


L’Oréal USA’s CMO talks about how she applies classes she discovered enjoying area hockey to advertising one of many world’s high magnificence manufacturers and the way the corporate is giving again throughout the pandemic.

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Gretchen Saegh-Fleming is CMO for L’Oréal . For #ThePlaybook, she talks with host David Meltzer about her highschool area experiences and the way it taught her concerning the “nice unlock” that comes from difficult the established order. 

As a left-hander, Saegh-Fleming was challenged by the unavailability of left-handed area hockey sticks. To play, she was required to learn to maintain the follow a right-hander’s grip. As this grip didn’t come naturally, Saegh-Fleming put in extra time and practiced greater than her teammates to attain competency, finally score her talents as “OK.”

Her breakthrough occurred when she taught herself to play utilizing a reverse grip, holding her right-handed stick in a left-hand grip — or backward. Her distinctive positioning confounded opponents, helped her workforce win video games, turned her earlier vulnerability into power and taught her that what’s totally different from the established order is usually a super asset.  

Saegh-Fleming suggests latest graduates and job seekers lean into their uniqueness, citing the “As a result of I’m Price It” tagline, the creation of a junior feminine copywriter who labored with largely males.

Saegh-Fleming additionally discusses L’Oréal’s addressing of the pandemic and its impacts by mass-producing hand sanitizer and providing assist to retail companions and salon house owners.

Associated: Don’t Believe Your Own Hype



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