The world is at present in a state of confusion, panic, bewilderment, and uncertainty.
With the scenario altering by the hour, it may possibly go away you feeling misplaced and questioning what will come subsequent.
However, we’re a powerful group, and we’ll get by way of this.
It may not look the identical as soon as the brand new regular is right here however corporations which are capable of climate this downturn and strategically plan will come out a lot stronger and will likely be poised for faster restoration.
To start out serious about strategic planning post-COVID-19, listed here are some present alternatives that you could begin engaged on now for improved search engine optimisation.
1. Keep on the Forefront of Google Developments
Persons are residence, which implies persons are looking on-line.
Monitor Google Trends for brand new questions or subjects that persons are asking about your business throughout this time.
In the event you can keep on prime of this knowledge and actually begin to acknowledge developments related to your online business, you possibly can start creating content material round these subjects.
When gross sales decide again up once more, you’ll be prepared.
Your content material will likely be on the market, hopefully turning into the useful resource folks wanted; thus, enhancing your search engine optimisation and bringing extra visitors to your web site.
2. Monitor Google Search Console & Key phrase Rankings
You will need to monitor GSC or third-party instruments for key phrase modifications extra intently than you usually do.
In occasions the place there’s nice demand or demand has utterly shifted, you usually see shifts in search curiosity and consumer intent on particular person queries.
In the event you aren’t monitoring this intently sufficient you’ll miss the chance to alter your method.
3. Construct Up Your Content material Financial institution
Shopper habits is shifting, and this pandemic will solely trigger customers to look and behave otherwise than earlier than.
Like everybody else, you’ve the time, so get to writing.
Begin by prioritizing prime/mid-funnel content material.
Whereas this content material may not convert within the brief time period, get customers into the funnel to current your merchandise/providers for future wants.
By having a stockpile of nice content material able to go and on the market forward of time will provide you with a leg-up on the competitors.
4. Begin Pondering About Vacation & This autumn Initiatives Now
We don’t understand how lengthy we’ll all be on this surroundings.
I’ve heard 2 extra weeks and I’ve heard 12 extra weeks.
Both manner, we’re nonetheless a number of months past that earlier than the financial outlook improves.
Figuring out that Q1 and Q2 numbers may be decrease than initially forecasted, begin planning now for how one can make that up within the again half of the yr.
If you’re an ecommerce retailer, begin considering by way of Black Friday and Christmas plans.
5. Rent Prime search engine optimisation Expertise
The unhappy reality about COVID-19 is that companies are closing their doorways.
Prime search engine optimisation expertise who had been loyal to their firm might discover themselves and not using a residence.
In the event you’re hiring, begin recruiting now.
It would go an extended technique to present that you’re in a powerful place, which is able to entice prime expertise.
In some instances, your organization may very well be a goal for these searching for alternatives, so ensure you’re energetic on LinkedIn and preserve your eyes peeled.
Even should you aren’t hiring proper now, it is a nice alternative to make connections, begin conversations, and hopefully profit within the close to future.
6. Embrace New Content material Methods
Though we may have by no means predicted this, the alternatives which are offered throughout occasions like this drive us to alter for the higher.
With folks spending considerably extra time streaming and watching YouTube proper now, begin growing extra video content material to reap the benefits of this.
Check out beforehand developed content material that resonated through visitors and repurpose that content material in a video format.
7. Embrace the Knowledge
Equally to the primary level, not solely will you’ve extra knowledge to work with in terms of Google Developments as a result of persons are looking extra regularly, however you may very well see a rise in visitors to your web site (this, after all, depends upon your business).
Whereas this visitors might not flip into gross sales, and even leads, a rise in searches and other people to your web site can nonetheless supply some nice insights.
- Which of your prime pages appear to be getting essentially the most traction?
- Has this modified from the norm?
Now’s the time to think about operating a warmth map or different knowledge assortment strategies and actually do a deep dive into your web site.
8. Suppose Past Content material & Use This Time Properly
Extra of a “catch-all” for entrepreneurs is just utilizing your time correctly.
Whereas content material is probably going the primary search engine optimisation activity that involves thoughts, now could be the time to concentrate on search engine optimisation as a complete.
- Guarantee your web page velocity is the place it must be.
- Replace your web site with contemporary images.
- Verify your URL construction.
- Create a user-experience train.
- Guarantee your content material is straightforward to search out.
- And a lot extra.
Many of those duties may additionally require a little bit of outsourcing, which is simply one other properly to assist fellow entrepreneurs throughout these unsure occasions.
This may occasionally even be a good time for e-learning.
There are quite a few shops which are graciously gifting away free entry to assist SEOs and the like enhance their data.
For instance, Moz Academy is now providing all their programs without spending a dime.
It’s chock filled with programs for entrepreneurs that can assist you achieve new abilities you possibly can put to make use of the minute your online business picks again up once more.
Ahrefs is providing their Blogging for Business course freed from cost together with many others.
Plain and easy, you shouldn’t cease your search engine optimisation efforts simply due to present occasions.
There are at all times alternatives on the market, you simply must know the place to look.
Your knowledge goes to look a bit totally different now, for higher or for worse.
However this swing will be very telling and assist be sure that you’re on a path to achievement for the long-term.
We hope everybody recovers from the devastating results of COVID-19 shortly.
Keep secure on the market!
Featured Picture: Depositphotos.com
Screenshots taken by the writer March, 2020