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Why out-of-home could be the final location-based (digital) advertising medium

Amongst conventional media, out-of-home (OOH) is the only channel growing whereas TV, radio, newspapers, magazines and directories are all contracting. And digital OOH, particularly programmatic, is rising way more quickly. The mixed sector this yr will exceed $eight billion in advert spending, based on the Out of doors Promoting Affiliation...

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California takes on the web (once more) with invoice geared toward food-delivery abuses

In Might 2019, Google added order on-line buttons to Google My Enterprise (GMB) restaurant profiles and information panels by means of partnerships with Grubhub, DoorDash, Postmates, Supply.com and others. This was a part of GMB’s broader evolution, from a static listing to an increasingly “transactional” platform. It was handy for...

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Fb tells senators it nonetheless makes use of location for adverts regardless of consumer location companies opt-out

We'd quickly see one other FTC investigation of Fb for “client deception.” The corporate acknowledged in a letter to two U.S. senators that it continues to seize and use location to serve related adverts even when customers have turned off location companies. Bipartisan inquiry into Fb’s consumer of location. Senators...